Resources for Promoting Your Utility
Here you can download assets from APPA’s WeAreCommunityPowered public awareness campaign. For certain designs, you may request a customized file that includes your city or utility logo or name.
Members of the American Public Power Association may use the materials on this page to educate your communities about the benefits of public power and electricity basics. Download and share the videos, infographics, social media posts, slide decks, and other materials below – use them as is or customize for your needs. Email [email protected] with any questions or requests.
Subscribe to our monthly social media emails to get new, customizable content for your social media channels. Use this Social Media Planning Calendar to map out your social media content for the year.
Add your voice to the national campaign, built on the theme “Community Powered” to raise awareness of public power and its benefits. Get messages and materials to engage your community.
Capacity Issues Video
Experts predict that this summer will present significant reliability challenges to the electric utility industry. Use this video to raise this issue in your community and let customers know what to expect if they are called upon to respond.
COVID-19 Response Resources
Communications Plan Template
Take a look at this annual communications plan template for a public power utility. Whether you’re just starting down the road to better communications with your customers or looking to boost your efforts, you may find some ideas. Members may download this plan, customize, and use as needed.
Social Media How-tos
Want to start engaging on social media or need some tips to enhance what you’re already doing? Watch our social media quick tutorial videos, with tips on how to get the most out of various channels.
- Facebook Basics for Public Power
- Twitter Basics for Public Power
- Instagram Basics for Public Power
- Making Sense of Social Media Metrics
- Boosting and Increasing Your Social Reach
More Resources
- Access resources to celebrate Public Power Week in the first full week of October every year.
- Reprint any of the articles from Public Power Current, Public Power Magazine, or our blog.
- Follow us on Twitter, Facebook, LinkedIn, and Instagram and share/repost our content on your channels.
- Review the guidebook, Positioning Your Community to Succeed in Sellout Evaluation.
- A printable map of all public power utilities is available for download.
Share on Social Media
Bring #PublicPower to Tomorrow’s Customers
In 2019, we’re focusing on bringing the #publicpower message to students. Share messages, photos, or videos to Twitter or Instagram. A full collection of resources are available for you to use. Learn more about strategies to make the most of these messages and resources.
Show How EVs Are Good For Your Community
Copy and paste these messages to your social media channels anytime of the year or during National Electric Drive Week with the corresponding graphics in this folder.
FOLLOW US
Share Energy Awareness Messages with Your Community
Messaging, social media graphics, videos, and an infographic on energy awareness for customers can be downloaded from this folder.